One of the most widely-used methods for qualifying B2B sales leads is known by the acronym BANT, which stands for Budget – Authority – Need – Timeline. The basic idea is that you will have a strong sales opportunity if you identify a lead who: Has a recognized need that your company can address.
A System for Lead Scoring and Lead Ranking. The lead management process begins with the generation of inquires. Once generated inquiries will flow through a qualification and nurturing process to identify qualified leads… Here is a system for ranking leads based on the B.A.N.T. criteria. BANTis a sales qualification framework used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline.
BANT stands for:
- Budget – What is the prospect’s budget?
- Authority – Does the prospect have the decision-making authority, or is she an influencer?
- Need – What is the prospect’s business need?
- Timeframe – In what timeframe will the prospect be implementing a solution?