BANT Leads

One of the most widely-used methods for qualifying B2B sales leads is known by the acronym BANT, which stands for Budget – Authority – Need – Timeline. The basic idea is that you will have a strong sales opportunity if you identify a lead who: Has a recognized need that your company can address.
A System for Lead Scoring and Lead Ranking. The lead management process begins with the generation of inquires. Once generated inquiries will flow through a qualification and nurturing process to identify qualified leads… Here is a system for ranking leads based on the B.A.N.T. criteria. BANTis a sales qualification framework used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline.

BANT stands for:

  • Budget – What is the prospect’s budget?
  • Authority – Does the prospect have the decision-making authority, or is she an influencer?
  • Need – What is the prospect’s business need?
  • Timeframe – In what timeframe will the prospect be implementing a solution?