- Append means to add something at the end.
- Appending data is very useful if it’s accurate. By regularly appending your data set, you will have richer customer information, capture changes in mailing or email addresses, catch new phone numbers and improve the overall accuracy of your list.
- Databases get messy for several reasons. For one, some types of contact information, such as email addresses, were not widely used until recently. In addition, data often comes from a range of sources such as telephone, mail, web, e-mail, events, promotions or personal contact, many of which may not ask for the proper or complete information.
- The end result of these factors is a database with variable and missing information. To remain competitive today, businesses need the best possible information. Data append services, which take a database and match it against verified sources, are an effective way to fill the missing gaps and ensure quality information.
why Data appending is effective and better for customer relations ?
Data appending allows you to find and add name, occupation, address, email address and phone information for individuals and businesses. Appended lists can contain gender, birthdays, ages, job titles and job roles. Others can provide financial information such as credit score and income. Some services will append social media information such as Twitter handles, Facebook profiles or LinkedIn profiles.
Data append services can correct typos, fix obsolete place names, update ZIP codes and clean up other errors that can invalidate a postal or email address. Companies that use multiple sources for contact information can further strengthen the accuracy of your lists.
Returned mail, incorrect phone numbers, and email bounce-backs are all costly in terms of time, money or both. Data appends clear up the errors that lead to unwanted and unneeded mailing list management or post-mailing cleanup tasks, freeing up staff to do their jobs and do them more efficiently.
With more robust personal and business information, marketing and sales forces are better able to sort and segment data, pinpoint customers, plan sales trips and improve operational efficiency.
Most companies can turn around a data append order within 2-3 weeks of receiving your database.
Data appending is affordable, with thousands of records appended for just a few dollars. Compare that cost to the staff time it would take to run reports, identify errors, correct errors and find new information. Data appending is a cost-effective alternative.